Juan Saucedo
Design with heart.
PROJECT
Walmart’s
Smiley
Project Details
When Walmart brought Smiley back, I got to develop and update the way he looks, his movement, and his range of emotions. The result was an extensive set of guidelines that kept Smiley smiling.
Agency: Saatchi & Saatchi, New York
3D and Animation: BUCK
Role: Design Direction, Design
Smiley’s New Body
Motion Design
Character Design Guidelines
