Juan Saucedo

Design with heart.

PROJECT

Chevrolet
Catalogs

Project Details
We refocused catalogs on the people behind the wheel. I took on books for two vehicles, the Equinox and the all-new Malibu Eco. Equinox told a mileage story through family road trips. Malibu showcased moments that design-conscious individuals could appreciate.

Agency: Goodby Silverstein & Partners, San Francisco

Role: Art Direction, Design

Chevrolet Equinox

Catalog Cover Spread

equinox_catalog_2013_01

Chevrolet Equinox

Featured Content Spread

equinox_catalog_2013_02

Chevrolet Equinox

Content Spreads

equinox_catalog_2013_03
equinox_catalog_2013_07
equinox_catalog_2013_04
equinox_catalog_2013_05

Chevrolet Malibu Eco

Featured Content Spreads

malibu_eco_catalog_2013_01
malibu_eco_catalog_2013_03

Chevrolet Malibu Eco

Content Spreads

malibu_eco_catalog_2013_02
malibu_eco_catalog_2013_04
malibu_eco_catalog_2013_05
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