Juan Saucedo
Design with heart.
PROJECT
Celibacy
Challenge
Project Details
The US Food and Drug Administration updated its ban on blood donations from gay men. It now allows their donations… after a full year of celibacy. We got people talking about the ridiculous update with a ridiculous challenge.
Agency: Saatchi & Saatchi, New York
Role: Design Direction, Art Direction, Design
Campaign Lockup
Campaign Film
Digital Experience
Celibacy Undies
Social Media Activation
Alan Cumming and Influencers
Modeling Undies
