Juan Saucedo
Design with heart.
PROJECT
Lucky
Charms
Project Details
Lucky Charms made dreams come true with ten limited-edition boxes full of marshmallows. I got to design the magical box with one goal: make the unicorn of cereal.
Agency: Saatchi & Saatchi, New York
Role: Design Direction, Design, Illustration
Charm Illustrations
and Marshmallows Wordmark
Character Design Guidelines
Music Video
Featuring Illustration
Video Frames
and Charm Patterns
