Juan Saucedo
Design with heart.
PROJECT
Chic-fil-A
Brand
Project Details
I helped lead customer-experience design while working with the Chick-fil-A team at McCann. With a recent visual identity refresh, I developed simple concepts that pushed design guidelines for everything from in-store signage to brand campaigns.
Agency: McCann, New York
Role: Design Direction, Art Direction, Design
In-Store Posters
OOH Design
Advertising
Design Guidelines
Proposed Digital Experience
